Uber has been operating state wide since July 1.
The digital ride sharing service was in Oxford in 2014, but the company did not comply with the City of Oxford's taxi ordinance and left. House Bill 1381 was voted in to override the ordinance and does not require licenses for transportation network companies, like Uber.
Oxford's taxi ordinance requires drivers to go through an extensive background check and have a camera in their cab. Austin Blake, owner of Austin's Taxi Company, said the ordinance is a good safety measure for customers.
"It's good to get in a taxi where you know the person," Blake said. "Anyone can pull up that might not even be an Uber driver trying to get girls in there. I've got two granddaughters, and I wouldn't want anything like that for them."
However, Uber's cheap rates and flexible hours make the transportation network popular among student customers and drivers. Ole Miss students have reacted positively to Uber's return on Twitter.
Ole Miss grad and former football player, Walker Sturgeon, is using Uber to make extra money for grad school in the fall. He likes how flexible his driving schedule is.
"I think its a great thing, if these kids need to pick up some extra cash," said Sturgeon. "There's so many kids that need a ride to and from the square."
Uber can be downloaded on an iPhone or Android. The first ride is free up to $22 when using the promo code "FEELING22" before August 31st.